The Definitive Digital Marketing Agency Checklist for Dubai Expo 2020.

There are very few events that hold as much gravitas as a world Expo. It attracts hundreds of thousands of people from all over and gives businesses an opportunity to expand. Businesses of all sizes are working to capitalize on this opportunity and gain as many customers as possible.

It is also a great time to form alliances with other businesses and clients. Therefore, businesses should look to try and maximize exposure. One of the best ways they can do it is through digital marketing. Using a digital marketing agency in Dubai can get you the best possible exposure. Their knowledge of local trends and understanding of the market means that your company will be able to stand out from the competition.

Digital marketing companies in Dubai are already familiar with the requirements for the Dubai Expo 2020. If your business has not yet established a digital marketing strategy, it is high time that you do. Enlisting the help of a digital marketing agency in Dubai is only the first step in the right direction. Before we proceed, we must first know what the Dubai Expo 2020 is and why it is so significant.

What is Dubai Expo 2020?

The world Expo happens once every few years and this time the privilege of hosting the Expo has fallen to the UAE. It is the first time the Middle East has hosted an event of such magnitude. There will be over 25 million people attending the event in 180 days. It is a showcase of music, art, technology, and science. People from all over the world collaborate in an attempt to bridge the gap between sustainability and development.

Businesses existing in the Middle East, and Dubai in particular can leverage this opportunity. The sheer mass of people gives even the smallest of businesses a chance to exponentially grow. Through the help of a digital marketing agency in Dubai, businesses can reach the front of the queue. These days traditional methods of marketing have been overrun by digital ones. There is an increasing number of digital marketing companies in Dubai that are vying to reach the masses.

The reason why we feel you should choose digital marketing services in Dubai is because of their understanding of the region. Dubai is unlike any other city; it is a smart city. This means businesses rely on digital means more than traditional ones. The reliance is exactly why digital marketing here differs from that of other places. The Dubai Expo 2020 is a litmus test for all digital marketing companies in Dubai.

The complete checklist

So now that your company wants to advertise for the Dubai Expo 2020, you need to ensure that your digital marketing campaign is watertight. To do so, there is a checklist that should be completed.

Develop a plan

The most important part of any strategy is planning. Without planning, you will not be able to gain enough traction. You need to assess how Expo 2020 stands to impact your business. You need to do a careful study of your market and understand how it will impact you. Once, you know the depth of the impact and the growth potential, you need to then carefully lay out a plan.

The basic plan involves creating a brand-new website, using unique content, and flooding social media channels. You need to utilize the expertise of a digital marketing agency in Dubai to get the best possible reach. They will also help you create fresh content, one that is engaging to readers and viewers alike. Through the help of digital marketing services in Dubai, you will be able to position yourself ahead of the competition.

A mobile-friendly and optimized website

The key to every successful online marketing campaign is a website that is mobile and user-friendly and is optimized for search engines. The website should look modern, uncluttered, provide the necessary information, and should be user-friendly. A lot of businesses make the mistake of using social media marketing without a proper website to land on. The website is the focal point of any entity’s online presence. It is the first thing you get when you look up the name of a business.

If your business or company does not have a website a digital marketing agency in Dubai is the right expert to get in touch with. They will be even more helpful if you already have a website but is outdated. They can help you utilize the latest design language and ensure that your website looks good by today’s standards.

More importantly, digital marketing companies in Dubai will make your site mobile-friendly. Today half of the world searches from mobile phones and your business must have a mobile-friendly site. The best digital marketing services in Dubai will ensure that every single piece of your website is optimized for mobile.

Social media engagement

This is the step that most businesses mess up. They will tend to market their products and services on social without an outlet. The key is to first ensure that the foundation of a website is ready and upon doing that you can start engaging people on social media websites. Dubai is a very tech-savvy city. Almost everyone uses their phones and is active on social media. Hence you will need to stay with the times.

With the help of a digital marketing agency in Dubai, you will be able to catch on and stick to the current trends on social media. As Dubai Expo 2020 inches closer, there will be an outburst of posts related to the Expo. To remain ahead of the competition, you will need to have deployed your posts slightly before the Expo and during the Expo. The best digital marketing companies in Dubai have a robust social media strategy that factors in the effects of posting before, during, and after the Expo. Digital marketing services in Dubai will be able to tailor-make a social media strategy suited to your brand and market.

Choosing the agency

The tough part is choosing the right player in a digital landscape. Despite Dubai being a smart city, and the abundance of digital marketers, given below are two broad factors that must be considered while choosing a digital marketing agency in Dubai.

Experience

In a city such as Dubai, experience is crucial. We have already discussed the digitization of Dubai and why it is hard to stand out. To beat the competition, you will need digital marketing companies in Dubai that have been established for a while. Look for a digital marketing agency in Dubai that have at least 8+ years of experience under their belt.

Knowledge of the terrain

Dubai is a smart city and marketing here is a whole different ball game. The entire city has gone from traditional means and has adopted the digital standard. To succeed here you will need the help of a digital marketing agency in Dubai. They have extensive local knowledge and will also be aware of the digital marketing standards of the MENA region. The leading digital marketing companies in Dubai can launch your business into the stratosphere. By using digital marketing services in Dubai, your business will be able to garner greater visibility by the time Expo rolls around.

Final thoughts

This checklist should help businesses get the best out of Dubai Expo 2020. By leaning on a digital marketing agency in Dubai businesses can extract the most out of the expo. In the end, it is about stable growth. Such an opportunity arises once in a while, and by leveraging the expertise of digital marketing companies in Dubai, your business is sure to be at the forefront of Dubai Expo 2020.