CHATBOT EVOLUTION: A NEW REVOLUTION IN DIGITAL MARKETING
Today the world runs and thrives on the internet. A key part of this shift towards an online ecosystem involves the progression of technology and a rise in digital solutions. Businesses across the world are heavily reliant on their brand image to succeed. These days the inclination to work digitally has increased the importance of brand image even more.
Among the many key innovations that are pushing for a digital future, artificial intelligence is at the forefront. We as humans are callous and error prone, as a result we need to assistance, and what better way than through artificial intelligence.
Over the last few years, AI has made tremendous strides in development. Today, we are fortunate to have digital assistant aid our daily lives. The new addition to our digital interaction is chatbots. You can find a multitude of chatbots online having all kinds of purposes. The most common one is to act as an index for websites. Sounds complicated, doesn’t it? Do not worry, this article will highlight the importance, growth, and development of a chatbot platform, and why we think every business should be looking at adding one to their websites. But first, let’s talk about what it aims to replace.
What is it replacing?
Chatbots are the latest addition to bettering customer service. In many ways, you will see that chatbots are faster, more efficient and can help respond to queries instantaneously. These three features mean that most customer service helplines and jobs are going to be redundant. As chatbots continue to improve, you will see a drastic decrease in jobs in the customer service industry.
Chatbots, however do lack the contextual conversation functionality. There is still room for improvement and perhaps the best use of chatbots is as an indexing tool. Chatbots can help solve pre-answered queries and assist users in navigating websites. Let us look at how chatbots provide more relief to consumers.
Ease to consumers
Any AI chatbot does one thing perfectly, provide the right information to consumers. When integrated onto your websites you will find that consumers are more likely to purchase your product or service. They are also more likely to stay on your website for longer due to the presence of a chatbot. If you are in the midst of a website overhaul or building a new one, every digital marketing agency in Dubai and around the world will suggest you to add a chatbot to your website.
You will also be able to greatly improve feedback from your customers. They will have all the answers to their queries in a single place and the sheer convenience you generate out of it will pay off in spades.
The evolution of AI: Conversations
We alluded to how chatbots have not yet reached the contextual level of human speech. The reason is because speech synthesis is a hard task. It takes a lot of complex programming and learning which is yet to be unlocked from an AI perspective. Human speech factors in expression, emotions, and whole lot of another nuance that is hard to replicate. The Turing Test as it is called is designed to determine if a robot or AI can pass as a human. A lot of modern assistants have passed this test, including the likes of Google Assistant. We are inching closer and closer to a future where we can have full-fledged conversations with robots and we won’t even realise that they are robots.
Chatbots
Turning our attention to chatbots, it is clear that they are yet to reach the levels of more cognitive assistants. Yet, they do a brilliant job of helping out consumers during their time of need. For businesses, a chatbot adds another degree of help. You can expense out customer inquiries, helplines, and forums through chatbots. Another great part of having an operational chatbot online is that they can be extremely resourceful. You can gather copious amounts of data from them.
It is also relatively cheap to setup. Chatbots do not cost a lot of money, especially if it is a rule-based one. For most businesses the basic ones will be enough. They have enough functionality and will provide your consumers with ample assistance. As a new business, it is a great idea to set up a chatbot platform.
What it means for businesses
For a business it is simple, use a chatbot and cut down on operational costs. It is very cheap to setup and you will get a variety of resources to help you. You will also be able to heavily customize your chatbots. This will help you curate an experience for your customer that is centred around your brand.
Another facet is that employing a chatbot eliminates a need to set up a customer service branch. You will not need a big staff to keep things running and a majority of issues will get solved before it reaches you. Chatbots are extremely effective for service-based businesses. Automating tasks such as troubleshooting and responding to queries will help you focus on other areas of your business. If you are starting out and do not have the personnel for support staff, using a chatbot is a no brainer. It is critical for businesses to adopt technologies before the competition. You want to stay ahead of your competition and do so by all means.
Conclusion
This article has in a few words summed up the utility of chatbots and covered its history. Today the modern chatbot can do a lot of things and there are various iterations of chatbots, such as rule-based and AI based. It is up to you the business to decide which type you should get and to faithfully conduct your research before getting a chatbot. You will find various kinds of chatbot online and it is easy to set up a chatbot platform. All you need to do is have the budget and the space in your digital marketing strategy for a chatbot. It is ideal that you integrate the chatbot as you are making a website or overhauling it. Ultimately, a chatbot is just the tip of the iceberg when it comes to AI integration for businesses. It will be helpful for you in more ways than one and it also opens the doors for more AI related assistance for your business. To learn more about chatbots, and take the first step of your digital journey, get in touch with Wisoft Solutions. You can visit their website or follow them on Facebook, Instagram, Twitter, LinkedIn, and YouTube to learn more about their services.
